Who should you be following?

07Apr09

Have you signed up for Twitter, but don’t know who to follow? If so, I know how you feel. When I joined Twitter in February, I wasn’t really sure who to follow. I clicked on Find People  and searched for my favorite designers, retailers, and magazines. I also searched for the Twitter accounts of some marketing, advertising, [...]

Filed under: Influencers, Twitter   |  9 Comments
Tags: fashion, Twitter

Who are you trying to influence?

01Mar09

Every communications effort requires the identification of your target audience, commonly referred to today as influencers. Influencers—customers, employees, analysts, shareholders, journalists, and so on—can all be reached through social media for little to no cost. So what are you waiting for!? Identify your company’s influencers and use this blog as a resource for developing social media [...]

Filed under: Influencers   |  1 Comment
Tags: audience, Influencers