Viral Marketing | Pass-along, Incentivised Viral, Undercover, Buzz, Edgy Gossip…

05May09

In a recent post, Internet Marketing Tips stated there are four different types of viral marketing (pass-along, incentivised viral, undercover marketing, and buzz marketing/ edgy gossip) as well as four different ways that viral messages can be spread (e-mail, instant messaging, Web sites, and word-of-mouth). The four ways that viral messages can be spread are pretty [...]

Filed under: buzz marketing, viral marketing, word-of-mouth   |  Leave a Comment
Tags: "Share with a friend", 15 MB of Fame with Diesel, Diesel, edgy gossip, Gilt Groupe, incentivised viral, Internet Marketing Tips, Lauren (Davis) Santo Domingo, Lindsay Lohan, Nina Ricci, Nordstrom, Olivier Theyskens, pass-along, Sarah Jessica Parker, Sex & The City, undercover marketing

Viral Marketing | Shopping Online Made Easy

04May09

Scenario: I want to purchase the Silence & Noise fleece motorcycle jacket in cobalt blue from UrbanOutfitters.com, but I’m not sure what size to get and if the jacket will look the same as it does in the picture. Also, I want to wear the jacket this weekend, but it’s already Tuesday and I don’t [...]

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Tags: customer review, feedback, Silence & Noise, Urban Outfitters, viral marketing, word-of-mouth

Case Study | DC Goodwill Fashionista

16Apr09

You have heard of Goodwill right? I am going to assume that most of you have either donated used clothes or money to Goodwill, or if you are like me you enjoy shopping there too. I can spend hours in Goodwill. Most of the students at JMU go to one of the two Goodwill locations [...]

Filed under: Blogging, buzz marketing, Twitter, viral marketing   |  Leave a Comment
Tags: Betsey Johnson, Brendan Hurley, case study, DC Goodwill Fashion Blog, Diva Marketing Blog, Em Hall, Facebook, Goodwill, Mark Ragan, MyRaganTV, Ragan.com, Twitter

Case Study | 15 MB of Fame with Diesel

06Apr09

Picture this: You really, really want to get a new pair of jeans, so you whip out your credit card  and go to Diesel.com… but instead of being directed to the the retailer’s homepage, this is what you see: You soon discover that two gorgeous and crazy girls, the Heidies, have hijacked Diesel.com on a [...]

Filed under: buzz marketing, viral marketing, word-of-mouth   |  3 Comments
Tags: 15 MB of Fame with Diesel, buzz, Cannes Advertising Festival, case study, Diesel, Flickr, MySpace, The Heidies, viral marketing, word-of-mouth, YouTube

Q&A with ADAM | How far would you go for true love?

19Mar09

This past summer, one of my close friends, Brittany Wilson, interned for fashion designer, Adam Lippes in New York City as a marketing/ PR intern in the e-commerce department. Of course, I was incredibly jealous and made her fill me in on every little detail of her experience. After I posted on buzz marketing (a [...]

Filed under: buzz marketing, viral marketing, word-of-mouth   |  4 Comments
Tags: "How far would you go for true love?", ADAM Adam Lippes, beach balls, Brittany Wilson, buzz, case study, Fashion Week, New York City, taxis, viral marketing, word-of-mouth