D&G Fashion Channel Winter 2010 | iPhone App Store

D&G Fashion Channel Winter 2010
Released: 5.25.09
Rating: 3.5
Cost: FREE!

The D&G Fashion Channel application is divided into three informative, but rather dull categories- Lifestyle, World and Store. Scrolling through the Lifestyle category you can access news (last updated June ’09…urgh), men’s and women’s fashion show vids, and six wallpapers that can be shared with friends via e-mail or saved as the background of your iPhone/iTouch.  The World category features looks and accessories for women and men which you  can also save or e-mail these, but annoyingly you can’t zoom or view product details. If you actually want to try on or purchase  the items you just saw go back to the Store category and search for the D&G store closest to you.

Bottom Line: Great for obsessed D&G fans or anyone who wants to get a glimpse of the collection, but not enough to keep you occupied for more than five minutes. New version/updates please?!

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Customer Reviews | iPhone App Store

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TWTRCON DC 09 | TWTRCON

This one-day conference focuses entirely on Twitter and the many ways that this social media tool can transform the way that your company does business. TWTRCON also gives you the opportunity to network and share ideas with leading executives, key Twitter developers, and social media gurus such as Rohit Bhargava (@rohitbhargava), Laura Fitton (@pistachio), and Craig Newmark (@craignewmark). To find out more follow the #TWTRCON live feed or visit the blog.

Registration Costs: TWTRCON DC 09 Pass $595, Non-profit/academic/government pass $350

Gap StyleMixer | iPhone App Store

Gap StyleMixer
Released: 8.13.09
Rating: 2 stars
Cost: FREE!

The Gap StyleMixer is a great concept if you are a Gap fanatic and want to play virtual dress-up all day but is not very practical. While it is extremely easy to use- all you have to do is choose a gender, view/choose items, and go to the fitting room to upload your look- the lack of items makes it almost pointless. Also disappointing, the app does not offer item descriptions, sizes, or price and you can’t zoom or view alternative images. While you can share your look on Facebook or with the StyleMixer community, I am not sure you would want to do so. If you really want to shop at Gap, I suggest you use the Gap Finder to get a map to the closest Gap location and open StyleMixer when you’re near the store to unlock the special offer (20% off your entire purchase).

Bottom Line: Gap StyleMixer needs a better selection if it wants its customers to be able to use the app to its full advantage.

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Customer Reviews | iPhone App Store

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Gilt on the Go | iPhone App Store

Gilt on the Go
Released: 9.15.09
Rating: 3 stars
Cost: FREE!

When I read that Gilt had released an iPhone app the first word that popped into my head was “trouble.” Gilt is addicting and I find myself anxiously waiting for 12:00 to roll around so that I can be the first to view the new sales. After all, where else can you shop for luxury labels at prices up to 70% off retail? It’s like going to a sample sale everyday without ever setting foot in a warehouse, showroom, or one of the many places that a brand may hold its sale. And most importantly, members get access to sales that would normally be private “Friends & Family” events. So you can see why I was excited/nervous for my bank account that this app was released right? But of course, I downloaded it anyway.

While the app does have the same layout as the site, I find it much easier to use. The touch screen and scroll features make it quick and easy to find the items that you want (sold out items appear at the bottom of the list) and images upload in seconds. My only complaint is that the Blog and Feedback options are not available through the iPhone app.

Bottom Line: You no longer have to be glued to your computer to get the most up-to-date sales alerts. Gilt on the Go allows you to shop from the palm of your hand, wherever you may be!

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Customer Reviews | iPhone App Store

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MAB LIB Madness | Rebecca Minkoff

Some words from Rebecca: Over the years, I’ve loved receiving creative pictures, stories, and emails from Minkettes.  Connecting with all of you is one of my favorite parts of this job! I’ve always enjoyed MAD LIBs and wanted to do my own version – MAB LIBS! Fill one out in the contest forum. I’ll read them and comment on my favorites! Plus, I’ll even be giving a bag away at the end of the month to one special MAB LIBber.  Can’t wait to see what you come up with!

Join Jeff Pulver and other “characters” such as Arianna Huffington, Billy Bush, and Alyssa Milano in a jam-packed two-day event that focuses on the effects that Twitter has on Hollywood, brands, music, comedy, sports, and more! The NOW Awards will also be announced on the 27th. To find out more follow the #140conf live feed or watch Jeff speak about social media and its worth on FOXBusiness.

Registration Costs: Regular: Delegate Pass (Day 1 and 2) $895, Regular: Delegate Pass (Day 1 ONLY) $595, Regular: Delegate Pass (Day 2 ONLY) $495, On Site- Last Minute Ticket $995

Join Jeff Pulver and other “characters” such as Chris Brogan, John Bell, Nick Halstead in a jam-packed all-day event that focuses on the effects that Twitter has on music, art, media, brands, and more! To find out more follow the #14oconf live feed or watch Jeff’s call for characters:

Registration Costs: Regular: Delegate Pass £425, On-site- Last Minute Ticket £500

Join LuxuryLab and NYU Stern’s Luxury and Retail Club in addressing the rapid changes that are taking place in the luxury marketplace. Discuss never seen-before research, trends, best practices and most importantly new ideas for the future with thought leaders such as Scott Galloway, Imran Amed, Daniel Lalonde, and Diane von Furstenberg.

Registration Costs: Brand Professional $257.24, Industry Professional $509.95

Ticket Prices: Adults £5, Concessions (Senior Citizens, full-time UK Students, 12-17 year olds, ES40 holders) £4, Under 12s- FREE, Last hour of exhibition £3

An example of pass-along viral marketing is Nordstrom’s “Share with a friend” button. With the click of a button I can send an e-mail to my friends and family about the new DVF dress that I want, providing marketing for both Nordstrom and the DVF dress.

An example of incentivised viral marketing is Gilt Groupe‘s “Invite friends, get $25″ button. For each friend I invite to join Gilt Groupe, the company rewards me for marketing their company by crediting my account with $25 after my friends’ first purchase.

An example of undercover marketing is Diesel‘s “15 MB of Fame with Diesel” campaign, in which Diesel hired two gorgeous and crazy girls, the Heidies, to act like they hijacked Diesel.com. By making the hijacking seem spontaneous and unintentional on Diesel’s part, the campaign created a buzz through word-of-mouth.

http://www.farfarshowroom.com/diesel/casestudy/

An example of buzz marketing/edgy gossip is the huge controversy that was created when Sarah Jessica Parker learned that the strapless Nina Ricci gown designed by Olivier Theyskens that she wore to the New York premiere of “Sex & The City” had been previously worn by socialite Lauren (Davis) Santo Domingo and Lindsay Lohan. Needless to say, SJP was not happy and felt betrayed by the designer who assured her the dress had never been worn BUT the controversy did generate a lot of buzz about the dress, Nina Ricci, and Olivier Theyskens.

http://evilbeetgossip.film.com/wp-content/uploads/2008/06/sjp_dress.jpg

Can you think of any other examples of how the different types of viral marketing are used in the fashion world?