Viral Marketing | Pass-along, Incentivised Viral, Undercover, Buzz, Edgy Gossip…

05May09

In a recent post, Internet Marketing Tips stated there are four different types of viral marketing (pass-along, incentivised viral, undercover marketing, and buzz marketing/ edgy gossip) as well as four different ways that viral messages can be spread (e-mail, instant messaging, Web sites, and word-of-mouth). The four ways that viral messages can be spread are pretty [...]

Filed under: buzz marketing, viral marketing, word-of-mouth   |  Leave a Comment
Tags: "Share with a friend", 15 MB of Fame with Diesel, Diesel, edgy gossip, Gilt Groupe, incentivised viral, Internet Marketing Tips, Lauren (Davis) Santo Domingo, Lindsay Lohan, Nina Ricci, Nordstrom, Olivier Theyskens, pass-along, Sarah Jessica Parker, Sex & The City, undercover marketing

Case Study | 15 MB of Fame with Diesel

06Apr09

Picture this: You really, really want to get a new pair of jeans, so you whip out your credit card  and go to Diesel.com… but instead of being directed to the the retailer’s homepage, this is what you see: You soon discover that two gorgeous and crazy girls, the Heidies, have hijacked Diesel.com on a [...]

Filed under: buzz marketing, viral marketing, word-of-mouth   |  3 Comments
Tags: 15 MB of Fame with Diesel, buzz, Cannes Advertising Festival, case study, Diesel, Flickr, MySpace, The Heidies, viral marketing, word-of-mouth, YouTube