At a loss for tweets? 15 topics that everyone in the fashion industry should be tweeting about

22Apr09

Now that your company has a Twitter account, are you having trouble figuring out what you should be tweeting about? Look no further. I have created a list of 15 topics that everyone in the fashion industry should be tweeting about. Use this list as a starting point for initiating conversations with your company’s key [...]

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Tags: American Apparel, Betsey Johnson, CUSP, Diane von Furstenberg, fashion industry, Fashion Times, Gilt Groupe, Hautelook, Influencers, Karl Lagerfeld, re-tweet, Rebecca Minkoff, Topshop, Tory Burch, tweets, Twitter, W Magazine, Zappos.com

Who are you trying to influence?

01Mar09

Every communications effort requires the identification of your target audience, commonly referred to today as influencers. Influencers—customers, employees, analysts, shareholders, journalists, and so on—can all be reached through social media for little to no cost. So what are you waiting for!? Identify your company’s influencers and use this blog as a resource for developing social media [...]

Filed under: Influencers   |  1 Comment
Tags: audience, Influencers