Posts Tagged ‘word-of-mouth’
Scenario: I want to purchase the Silence & Noise fleece motorcycle jacket in cobalt blue from UrbanOutfitters.com, but I’m not sure what size to get and if the jacket will look the same as it does in the picture. Also, I want to wear the jacket this weekend, but it’s already Tuesday and I don’t [...]
Filed under: viral marketing | Leave a Comment
Tags: customer review, feedback, Silence & Noise, Urban Outfitters, viral marketing, word-of-mouth
Picture this: You really, really want to get a new pair of jeans, so you whip out your credit card and go to Diesel.com… but instead of being directed to the the retailer’s homepage, this is what you see: You soon discover that two gorgeous and crazy girls, the Heidies, have hijacked Diesel.com on a [...]
Filed under: buzz marketing, viral marketing, word-of-mouth | 3 Comments
Tags: 15 MB of Fame with Diesel, buzz, Cannes Advertising Festival, case study, Diesel, Flickr, MySpace, The Heidies, viral marketing, word-of-mouth, YouTube
This past summer, one of my close friends, Brittany Wilson, interned for fashion designer, Adam Lippes in New York City as a marketing/ PR intern in the e-commerce department. Of course, I was incredibly jealous and made her fill me in on every little detail of her experience. After I posted on buzz marketing (a [...]
Filed under: buzz marketing, viral marketing, word-of-mouth | 4 Comments
Tags: "How far would you go for true love?", ADAM Adam Lippes, beach balls, Brittany Wilson, buzz, case study, Fashion Week, New York City, taxis, viral marketing, word-of-mouth
