At a loss for tweets? 15 topics that everyone in the fashion industry should be tweeting about

22Apr09

Now that your company has a Twitter account, are you having trouble figuring out what you should be tweeting about? Look no further. I have created a list of 15 topics that everyone in the fashion industry should be tweeting about. Use this list as a starting point for initiating conversations with your company’s key [...]

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Tags: American Apparel, Betsey Johnson, CUSP, Diane von Furstenberg, fashion industry, Fashion Times, Gilt Groupe, Hautelook, Influencers, Karl Lagerfeld, re-tweet, Rebecca Minkoff, Topshop, Tory Burch, tweets, Twitter, W Magazine, Zappos.com

Zappos.com & Twitter make the perfect pair

22Mar09

Influencers reached: consumers, bloggers, media, stakeholders, employees Zappos.com CEO, Tony Hsieh, has been hailed by many bloggers for taking advantage of the benefits of Twitter and using this social media tool to engage in conversation with his company’s influencers. Unlike other corporate twitter accounts that read like press releases, Tony does not use Twitter to [...]

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Tags: "A Beginners Guide to Twitter", case study, Tony Hsieh, Twitter, Zappos.com